GROWTH OF YOUTUBE SUBSCRIBER BASE
Since the pandemic started, we haven’t stopped binge-watching hours upon cat videos. So please don’t feel guilty about it. The main question is, how can marketers get more attention on their own YouTube channels and increase the growth of youtube subscribers base than those favorite cat videos. It is just what this article is all about: growth of youtube subscriber base – because if you’ve spent the time investing in video, you want a return.
It’s time to grow your channel’s subscribers by following some simple tricks and basic knowledge.
Here are eight tips to increase the growth of youtube subscriber base fast!
1: Clean Up Your YouTube Channel
Before we get into the good stuff, there is an important thing I need to share- while you may think the works of your business are flawless. But your audience might not believe the same. Though it’s hard to swallow, it’s essential to step away from yourself and put yourself into the shoes of a viewer from time to time.
Taking a close look at your YouTube channel and re-arranging what is on there will likely lead to the realization that many old videos should be deleted—whether it is poorly produced or just a video that should have never made it up there in the first place. If you have something like this related to your brand, it will turn that lead off immediately, which will cause a loss of trust in your brand. Delete it and never look back!
2: Only Create and Post highly watchable Content
Yes, I know this suggestion is pretty obvious, but YouTube is full of clutter, so it’s pretty easy to feel like you can get away with posting average Content. Well, you can’t! The only way to highlight yourself from the rest and grow your subscriber base is to create the best in your space.
The main thing is the planning of pre-production. Here are some ways you can do this better compared to others:
- Watch other contemporary videos and videos in industries outside of yours, and list down an essential part of the videos. Rather than simply copying down from your competitors, could you find a more creative way to do it? For instance, if I were in the gum business, I’d probably take some ideas from my all-time favorite YouTube commercial. The Story of Sarah and Juan.
- Script ahead. This is important to remember that you should not wing it on screen. You need to plan out your script, re-write it, table read, and re-write it again. This process makes your writing much more efficient in making it take on the story you’re trying to portray most powerfully. Businesses often don’t utilize the power of scripting, but mastering this art can help your videos grow YouTube subscriber’s base.
- Buy the right equipment for an in-house studio. Here the main question is whether the right equipment is affordable or not. Shockingly enough, the camera isn’t your most vital piece of equipment. Because nowadays the camera on your iPhone is quite close in quality to a much more costly option.
If you are shooting in-house, the most crucial equipment is a simple background, studio lights, and a tripod. A few other things like props and audio equipment you might need depending on the video, but having or creating a solid in-office studio will lead to better video creation.
3: Execute Top-Notch Channel Trailer
YouTube has this excellent feature for marketers looking to grow their subscription base, called channel trailers. These are the short trailers that automatically play when a visitor or viewer arrives on your YouTube channel page.
This is the perfect way to build your subscription base if, and only if, you create insanely compelling Content.
These trailers should be at least (30-60 seconds) compelling, and most importantly, they need to give a good reason for your visitors to stay. It will help if they are hilarious, beautiful, and emotionally charged. I really can’t stress enough the need for an impactful call to action that gives the viewer a proper reason to subscribe.
4: Make Sure Your Videos come under 5 Minutes
So, your videos of digital engineering software are all 30-60 minutes because it is complicated enough to explain? Or you’re in the law industry and believe the only way to gain trust is to make long video testimonials on your channel?
While testimonials are helpful, long videos and YouTube are indeed not a great match. Regardless of how complex your marketing product is, your videos should never exceed the time limit of 5 minutes.
Online video viewers have a pretty short attention span, and it’s tough to hold their eyes for long. Earlier in the article, I told you how 20 percent of viewers drop off within the first 10 seconds of the video. HubSpot has revealed that the ideal length for videos on YouTube is excellent, and the time limit should not exceed 2 minutes. So re-editing those long webinars is a must, and you should turn them into short, snappy clips.
5: Turn a group of Videos into a Binge-Worthy Playlist
Sometimes we have a set of videos that go together and some webinars around the same theme with a recurring weekly educational series and some videos of workshops. It might be helpful and more efficient to group them into a YouTube playlist to grow a YouTube subscriber base. This will let your viewers continue watching without any hindrance of having to search for and click into the following video manually.
It will keep viewers on your channel for a longer time than usual and show them that you have various types of Content with excellent quality. It will also help you keep your video content highly organized hence preventing the mess that can drive users away.
6: Add Powerful CTA’s Into Your Videos
Marketers from various platforms know how to create powerful calls-to-action or CTA’s. Therefore we should use these skills of yours to give users a reason to return to your channel through a subscribe-able call-to-action?
If the idea of putting together a CTA into a video sounds confusing and possibly above your technical capabilities, then YouTube has got your back as it has made this easy by letting marketers add end screens and cards into their videos.
7: Create Custom Human Thumbnails
It is a common proverb that we must not judge a book by its cover is because we do it all the time. The video’s cover is your video thumbnail, so you need it to be beyond engaging in growing your YouTube subscriber base. The video thumbnail is an essential item determining whether a visitor will click and play or not play your video.
One of the simplest ways to ensure people play your video is by using a picture of a smiling human making direct eye contact as the thumbnail for your video because People relate to other people.
8: Post Often and quite Consistently
Yes, I get this might be hard to continue at first. Not every marketing team has hired a full-time videographer to be spilling Content every time you decide to make a video.
In an earlier article, I mentioned building an in-house studio, scripting, and creating well-done videos is one of the essential parts of your weekly workflow. Consistency is critical because a nonupdated channel can’t hold the subscribers for long nor updating about four times in a single week. And then take a month-long vacation will keep your track going.
Not only are these videos super engaging and well-produced, but they’re CONSISTENT. They are called Whiteboard Fridays for a specific reason. If you can prevent a re-occurring series like this. You’ll gain more subscribers by providing your current subscribers consistent video content.
To sum up:
Here are the best ways to increase the growth of the youtube subscriber base:
- Delete any old or poor quality videos from your channel
- Write a good script, use the right equipment, and keep your videos short for gaining maximum engagement
- Edit videos around 5 minutes or under, with an attention-grabbing first 10 seconds
- Create an engaging channel trailer
- Put together shorter videos together into a binge-able playlist
- Add CTA’s similar to end screens and cards into your YouTube views video content
- Create an engaging thumbnail, preferably featuring a smiling face
- Post new videos at a consistent period.